The Perfect Time to Invest in Patient Engagement
With QOF submissions complete and the pressure of deadlines easing, now is the ideal time to take a step back and refocus on something equally important but often side-lined during the busier months. Patient engagement.
It’s easy to let patient participation take a back seat when your team has been stretched delivering core services and chasing targets. But improving how you connect with your patients doesn’t have to be time-consuming or overwhelming, and investing a little energy now can pay dividends later in the year.
Why Focus on Patient Engagement Now?
Your team can breathe again – With the rush of QOF behind you, there's a small window to reflect and regroup before the next wave of demands hits.
Patients are more receptive – Spring and early summer tend to be calmer in primary care. This creates space to reach out to your community without it being lost in the noise.
It lays the groundwork for resilience – Strong patient relationships help practices navigate winter pressures and policy changes with more support and understanding.
Quick Wins to Get Started
Refresh Your Patient Participation Group (PPG)
Haven’t had a meeting in a while? Now’s the time to reconnect. A quick message to your PPG members, or a callout for new ones, can revive interest and show patients you value their voice.Do a Communication Health Check
Is your website up to date? Are your newsletters landing? Check your digital touchpoints and look for simple improvements, a fresh tone, clearer contact details, or even a friendly welcome message can make a difference.Ask One Simple Question
Try asking your patients: “What’s one thing that would improve your experience with the practice?” You might be surprised at how much useful feedback you receive, and how small some of the changes might be.Celebrate Your Team’s Successes
Share behind-the-scenes moments, team achievements, or kind patient comments on your noticeboard or social media. It humanises your practice and strengthens the sense of community.
Looking Ahead
Improving patient engagement isn’t just about ticking a box, it’s about building trust, encouraging self-care, and making patients feel heard. The work you do now can shape better relationships, better outcomes, and a smoother ride for everyone in the months to come.
So if you’ve been meaning to do something for your patients, big or small, this is your sign.
QOF is out of the way. You’ve earned a breather.